The goal of Novelas Educativas™ and “Mi Salud” is to expand the number of Latino families enjoying healthy lifestyles and achieving well-being. “Mi Salud” focuses on the following challenges:
- 38% of Latinos lack health insurance
- Nearly 24% of Latino children are uninsured and represent the highest number of uninsured children in the United States.
- 50% of Spanish-speaking Latinos report problems understanding instructions for prescription medicine and more than 50% had trouble understanding information from a doctor’s office.
- Latinos are more lifely to suffer from chronic health conditions such as cardiofascular disease and diabetes, but they are less likely to receive regular, continuous care to combat their serious health conditions.
Our first health Novela Educativa, ™ “Quince”, was produced for the Los Angeles County Hospital and USC Medical Center. This outreach campaign highlighted accessible resources and encouraged Latino’s to modify their diet and practice preventative care.